Time of Reading: 2 minutesRetail buyer meetings can bring on the nerves. Whether you’re a first-timer or a seasoned founder, the stakes always feel high—you want to make a great impression and land that “yes.” But the key to a successful sales meeting isn’t just having the perfect product or pitch deck. It’s about building rapport—that essential mix of…
Time of Reading: 5 minutes
Time of Reading: 8 minutesWalk through any grocery store or supermarket and you’ll see tons of canned and bottled beverages. If you’re planning to launch a ready-to-drink (RTD) beverage, you want yours to stand out on the shelf. To accomplish this, your packaging is everything. The style, design, and call-outs on your beverage are the means of drawing the…
Time of Reading: 2 minutesPLANOGRAM- SALES STRATEGIES FOR BRAND OWNERS Believe it or not – where your product is located inside of a store AND on a shelf makes a difference in your retail sales! Many people think retail placement is a passive game – wherever your buyer decides to put you, is where your lot in life is….
Time of Reading: 2 minutesRelationship Skills and Sales Presentation We all value RELATIONSHIPS that appreciate us. And this intuitive knowledge we all have in our personal lives can also help you understand how to sell better in business. So let’s consider – what things do we like to see in people that can apply to our sales relationships? We…
Time of Reading: 7 minutesFOR THE RECORD. I have NEVER created a sale from these things: I have made millions of dollars in sales… years in a row for myself and clients… without those things. In fact, when I focus on these types of things too much… I start to lose money and clients. In-Person Relationships (face to face…
Time of Reading: < 1 minuteI was burnt out by the end of last year! I had too many “priorities” – meaning I had too many clients, projects and I was tired. I realized the reason I felt this way that I needed narrow in on what was most important. This is the tool I have used with my clients…
Time of Reading: 2 minutesHow To Pick A Safe Contract Manufacturer (Co-Packer) for Your New Food or Beverage Food safety is CRUCIAL when sourcing the right factory to work with you. But most entrepreneurs and product developers are not SCIENTISTS and don’t even know where to start. This particular topic is one I believe left best explained by the…
Time of Reading: 6 minutesCHILL’ing in the grocery store IS a hobby I love. Some people like strolling museums and admiring the art… some people like watching #Netflix movies… some people enjoy #Tapas. I like walking in grocery stores and looking for cool new products to taste or packaging to oogle. YOUR NEW BEST HOBBY This hobby is one…
Time of Reading: 6 minutesInternational suppliers looking to break into the U.S. market need to make sure that their brand message and packaging are tailored to the trends, tastes and culture of the markets they wish to address, which is no easy task as these can vary tremendously from one region to the next. Earlier this month, ECRM held…
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