8 Easy Steps to Design RTD Beverage Packaging
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8 Easy Steps to Design RTD Beverage Packaging

Time of Reading: 8 minutesWalk through any grocery store or supermarket and you’ll see tons of canned and bottled beverages. If you’re planning to launch a ready-to-drink (RTD) beverage, you want yours to stand out on the shelf. To accomplish this, your packaging is everything. The style, design, and call-outs on your beverage are the means of drawing the…

*BEFORE* You Re-Design Your Branding Walk The Metaphorical Aisles…
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*BEFORE* You Re-Design Your Branding Walk The Metaphorical Aisles…

Time of Reading: 6 minutesCHILL’ing in the grocery store IS a hobby I love. Some people like strolling museums and admiring the art… some people like watching #Netflix movies… some people enjoy #Tapas. I like walking in grocery stores and looking for cool new products to taste or packaging to oogle. YOUR NEW BEST HOBBY This hobby is one…

Color-Blocking Strategies for Packaging Design Sales Success
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Color-Blocking Strategies for Packaging Design Sales Success

Time of Reading: 6 minutesWritten by Joe Tarnowski of ECRM 7/13/20 based on an interview with Emily Page Click to watch vide: https://youtu.be/nraEVzc3BG0. Unless you are looking only to win awards, the true test of effective packaging design is how it makes the product jump out on the shelf and – ultimately – into the consumer’s shopping cart. Yet…

START TO SOLD: 3 TIPS FOR DESIGNING COSTCO PACKAGING
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START TO SOLD: 3 TIPS FOR DESIGNING COSTCO PACKAGING

Time of Reading: 3 minutesRESOURCES: #2020bestpackaging #advice #agency #artwork #bestbusinesspractices #businessowner #businessadvice #businessstrategy #businesssalesstrategy #bestpackaging #bestpackagingdesign #bestpackagingdesign2020 #brandbuilding #buildingyourbrand #consulting #CPGbusiness #CPGbusinessgrowthstrategy #CPGlineextension #costco #costcopackaging #costcoproducts #costcogiftablepackaging #design #designfirm #designagency #designtips #development #developmentstrategy #developmentcoaching #emilyannepage #entrepreneur #entrepreneuradvice #entrepreneurgrowth #entrepreneurcoach #entrepreneurlife #foodandbeverage #foodandbeveragebrand #foodandbeveragebusiness #inspiration #luxury #luxurybrand #luxurypackaging #manufacturing #makeyourbrandstandout #pearlresourcing #packagingdesign #product #productswelove #productdevelopment #packagingideas #packagingdesign #packaginglove #packagingthatsells #productsales…

5 STEPS TO DESIGN YOUR CHOCOLATE CANDY PACKAGING – Albanese Case Study
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5 STEPS TO DESIGN YOUR CHOCOLATE CANDY PACKAGING – Albanese Case Study

Time of Reading: 4 minutesCASE STUDY ON PRODUCT LINE EXTENSION FOR ALBANESE ABOUT ALBANESE What is almost as fun as eating candy is designing candy packaging. Specifically, candy packaging for one of my favorite brands, the All-American family run business, Albanese. I must admit, I have a candy crush on Albanese. Their world-famous gummy bears are my favorite. With…

5 Things You Did Not Think About The Last Time You Ordered Packaging
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5 Things You Did Not Think About The Last Time You Ordered Packaging

Time of Reading: 5 minutes5 THINGS YOU DID NOT THINK ABOUT WHEN ORDERING PACKAGING If just ordered packaging here are 5 things you probably didn’t think about but should of: 1) Your packaging structure and artwork will directly effect your sales. Invest in looking good to get sales. If you’re using cheap materials, nonexistent brand guidelines, and sloppily executed…

How to Keep Co-packers From Stealing Your Manufacturing Ideas
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How to Keep Co-packers From Stealing Your Manufacturing Ideas

Time of Reading: 4 minutesEmily Page with Start to Sold shows how to protect your ideas As a brand owner who is sourcing co-packers and pitching vendors, it is perfectly understandable to be apprehensive about releasing your carefully crafted and tested ideas out into the universe. The consumer goods game can be cutthroat – the struggle is real, and…

Beverage Industry Trends Trends – What Is Selling?
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Beverage Industry Trends Trends – What Is Selling?

Time of Reading: 4 minutesAre you wondering what trends are taking off this year? These trends are hot, as in right off the production line, because it’s all the first hand experience seen by my friend Pete Grego of Nor-Cal Beverage Co., Inc. Pete is a black belt master manufacturer of emerging brand beverages and a vendor partner of…

Designing E-Commerce Packaging To Be Indestructible & Impactful (Posted on ECRM BLOG)
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Designing E-Commerce Packaging To Be Indestructible & Impactful (Posted on ECRM BLOG)

Time of Reading: 4 minutesWritten for ECRM and 1st posted their Blog on 10/16/19. ADVICE: Designing Efficient, Indestructible & Impactful E-Commerce Packaging (Posted on ECRM BLOG) Most emerging brands get their start selling online, typically via Amazon as well as their own e-commerce site. This is how they build a track record that they can reference when pitching a…

Why Are These Identical Products Priced Differently?!

Why Are These Identical Products Priced Differently?!

Time of Reading: 3 minutesWhat is the difference between these 2 products I just purchased on Amazon? Both bottles of 16.9 oz of #drinkingwater are from well known #brands like Nestlé & VOSS Artesian. Both are in plastic bottles & sold all over the world… but have you noticed the price difference? The #Nestle x 24 pack is $9 and the #VOSSwater x 24 pack is $30. Why? What…