Time of Reading: 2 minutesRetail buyer meetings can bring on the nerves. Whether you’re a first-timer or a seasoned founder, the stakes always feel high—you want to make a great impression and land that “yes.” But the key to a successful sales meeting isn’t just having the perfect product or pitch deck. It’s about building rapport—that essential mix of…
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Time of Reading: 8 minutesWalk through any grocery store or supermarket and you’ll see tons of canned and bottled beverages. If you’re planning to launch a ready-to-drink (RTD) beverage, you want yours to stand out on the shelf. To accomplish this, your packaging is everything. The style, design, and call-outs on your beverage are the means of drawing the…
Time of Reading: 4 minutesMy Early Business Struggles
Time of Reading: 3 minutesAre you an INTROVERT who struggles with confidence when pitching your products to retail buyers? You’re not alone—but here’s the great news: Selling isn’t about being the loudest person in the room. It’s about building connections, trust, and communication. Even though I’m naturally outgoing, I’ve learned that anyone can master the art of the pitch—YES,…
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Time of Reading: 3 minutesThis summer, I had the incredible opportunity to attend the 2024 Summer Fancy Food Show in New York, where I connected with emerging brands that are redefining the world of food and beverage. As a consumer product goods (CPG) expert passionate about discovering and supporting small start-up brands, I always look for businesses with unique…
Time of Reading: 2 minutesI love celebrating founders who bring fresh, exciting products to life because launching an emerging brand is no easy feat, and an RTD beverage is even more difficult. That’s why I’m excited to share a brand I’ve consulted with — “Pony Boy Slings,” a new craft bourbon based canned cocktail brand. With their expertly crafted…
Time of Reading: 2 minutesPRO TIP: Reward behavior you want to see repeated. If someone refers clients or leads, make people feel significant with graditude and multiple points of recognition.This will cost you nearly nothing but attention, words and follow-up. It could be as simple as an email and then a few phone call updates to let them know how…
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START to SOLD is a trademark of Emily, Page LLC. Office located in Dallas, Texas and San Diego, California Terms | Disclaimer | Privacy | START to SOLD VENTURES | Work with Emily Anne Page
