Retail Sales Tip: Why Building Rapport Is the #1 Key to Buyer Meeting Success
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Retail Sales Tip: Why Building Rapport Is the #1 Key to Buyer Meeting Success

Time of Reading: 2 minutesRetail buyer meetings can bring on the nerves. Whether you’re a first-timer or a seasoned founder, the stakes always feel high—you want to make a great impression and land that “yes.” But the key to a successful sales meeting isn’t just having the perfect product or pitch deck. It’s about building rapport—that essential mix of…

8 Easy Steps to Design RTD Beverage Packaging
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8 Easy Steps to Design RTD Beverage Packaging

Time of Reading: 8 minutesWalk through any grocery store or supermarket and you’ll see tons of canned and bottled beverages. If you’re planning to launch a ready-to-drink (RTD) beverage, you want yours to stand out on the shelf. To accomplish this, your packaging is everything. The style, design, and call-outs on your beverage are the means of drawing the…

Emily's 40th birthday motivational tips
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Productivity Bio-Hack To Motivate Your Team & You!

Time of Reading: 3 minutesYesterday was my 40th birthday 🥳🎂! I must admit that for me… things have gotten better with age! My husband took me to dinner. As we reminisced on all we have built together in our new marriage and lives – we felt warm and fuzzy (it wasn’t just the strong cocktails!). PRINCIPLES It’s an unavoidable…

Increasing Sales While Eliminating Social Media Burn-Out as a Business Owner
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Increasing Sales While Eliminating Social Media Burn-Out as a Business Owner

Time of Reading: 7 minutesFOR THE RECORD. I have NEVER created a sale from these things: I have made millions of dollars in sales… years in a row for myself and clients… without those things. In fact, when I focus on these types of things too much… I start to lose money and clients. In-Person Relationships (face to face…

How To Pick A Safe Contract Manufacturer (Co-Packer) for Your New Food or Beverage
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How To Pick A Safe Contract Manufacturer (Co-Packer) for Your New Food or Beverage

Time of Reading: 2 minutesHow To Pick A Safe Contract Manufacturer (Co-Packer) for Your New Food or Beverage Food safety is CRUCIAL when sourcing the right factory to work with you. But most entrepreneurs and product developers are not SCIENTISTS and don’t even know where to start. This particular topic is one I believe left best explained by the…