If you’re running a business, you are a badass—but even the best in class want to get better.
Where do you want to grow in your business?
To help you evaluate where you are and where you can grow, take a look at these three common mistakes that often slow business growth. Which area feels like the one you want to work on next?
1) Strong Leads, Strong Sales… But Low Profit (or No Time for a Vacation!)
You have been growing and feel proud of what you have accomplished—but you also feel burnt out.
You have high revenue and loyal clients, but you can’t take a vacation and either can’t pay yourself what you deserve or can’t take more than your salary as profit at the end of the year.
When you have strong sales and great products or services but not enough margin (the time or money left over for you to enjoy), you’re simply doing too much. It’s time to pivot into your next phase of growth.
To find joy again, it’s time to SIMPLIFY YOUR BUSINESS and PRIORITIZE the activities that create the greatest impact.
In this next phase of growth, redefine your ZONE OF GENIUS, REDUCE EXPENSES, OPTIMIZE PROCESSES, CONFIRM PRICING, and ELIMINATE the things that are draining you financially and emotionally.
It’s time to clean house and create the financial and personal margin you need to become more profitable—and happier—in your business.
2) Strong Leads, Slow Sales… And You Want More!
You’ve had great conversations.
You’ve presented to potential clients, pitched retail buyers, met with executives, spoken to decision-makers, or had discovery calls with prospective customers.
But your sales need to grow.
Maybe you aren’t getting enough sales. Maybe your close ratio is lower than you’d like.
What’s the problem?
Is it the wrong audience? Is it your message? Is it your sales process?
You’ve had conversations, but people aren’t moving forward.
The good news is that the solution is often simpler than you think.
Your next steps are to strengthen your OFFERS, clarify your TARGET AUDIENCE, and improve your SALES PROCESS.
Come back to the basics. Get crystal clear about who your ideal customer is, understand what they truly need, and create an offer and sales process that makes your value obvious and saying “yes” easy.
When your sales process becomes stronger, revenue, profit, and confidence naturally follow.
Once the process works, your job is simply to stay consistent and trust it.
3) Low Leads, Low Sales… And You’re Confused!
You have products or services and strong offers, but you want more customers and more sales.
You invest in marketing. You post on social media. You send emails. You network. You follow up with prospects.
Yet you still don’t have enough paying customers.
Why aren’t people buying?
Where are your ideal customers, and how do you consistently reach them?
The solution is often much simpler than people think.
You need to IDENTIFY YOUR TARGET AUDIENCE, DEFINE WHERE THEY ARE, CREATE A SCHEDULED PLAN TO REACH THEM, MAKE OFFERS CONSISTENTLY, and KEEP REPEATING.
Every conversation—even the ones that don’t end in a sale—gives you valuable information that helps you improve your offer.
The more qualified conversations you have, the more opportunities you’ll create. Business is built through consistent conversations and consistent offers.
With clarity, accountability, and a high-level strategy, you’ll improve your accuracy, increase your close ratio, and build the profit and freedom you’re working toward.
So which of these challenges resonates with you the most?
What Is the Solution?
The good news is that regardless of which challenge you’re facing, the solution usually comes back to these three things:
Clarity
Know exactly where you are today and where you want to go.
Strategy
Create a focused plan that aligns your time, energy, and resources with your biggest opportunities.
Accountability
Stay committed to the plan, make adjustments as you learn, and keep moving forward.
You already have the answers inside you because you had the vision and courage to build this business.
The mind that brought your business this far is also capable of taking it to the next level.
Sometimes you simply need someone to help organize your ideas, challenge your thinking, and create the right strategy.
Do you have someone who helps you think at a higher level?
Someone outside your family who allows you to process challenges honestly without feeling like you’re burdening them?
Someone who brings a fresh perspective when you’ve talked through every possible solution but still feel stuck?
If you’re looking for a trusted partner to help you gain clarity, solve challenges, and build a strategy that supports your vision, it may be time to work with a BUSINESS GROWTH COACH.
The highest performers in every industry have MANAGERS, PRODUCERS, COACHES, MENTORS, and BOARD MEMBERS who help them think strategically and continue growing.
If you think I may be the right person to support your growth, I would love to work with you.
No matter where you find the encouragement, strategy, and accountability you need, I hope you continue building a business that gives you both the success and the freedom you imagined when you started.
Emily Page
