5 Beverage Trends for 2025
Time of Reading: 3 minutes
How to Sell Without Getting Ghosted: Turn Silence Into Sales
Time of Reading: 3 minutes
Retail | Sales | Tradeshows
I Was Super Nervous At My First Tradeshow
Time of Reading: < 1 minuteI was so nervous I was dripping sweat when I bought my first business Pearl Resourcing and did cold call sales a tradeshow. Eek! 😅I paced around the hotel where the show was located and I thought about not going and canceling. What if people reject me, turn me down, make fun of me or…
It Takes So Much More Than It Looks To Get Your Business & Life Going!
Time of Reading: 3 minutesIt’s Friday, and I was remembering when I couldn’t take a break on a Friday and I had to keep working. And in those days, I would work at Starbucks from 9:00 in the morning until 10:00 o’clock at night when it closed. The reason I had to work so much was that I actually…
Increasing Sales While Eliminating Social Media Burn-Out as a Business Owner
Time of Reading: 7 minutesFOR THE RECORD. I have NEVER created a sale from these things: I have made millions of dollars in sales… years in a row for myself and clients… without those things. In fact, when I focus on these types of things too much… I start to lose money and clients. In-Person Relationships (face to face…
Brand & Packaging Success in the U.S. Retail Market: A 6-Point Checklist
Time of Reading: 6 minutesInternational suppliers looking to break into the U.S. market need to make sure that their brand message and packaging are tailored to the trends, tastes and culture of the markets they wish to address, which is no easy task as these can vary tremendously from one region to the next. Earlier this month, ECRM held…
Q&A: HOW DO I TURN MY IDEA FOR A LIP BALM OR FACE STICK INTO A PRODUCT I CAN SELL?
Time of Reading: 2 minutesPearl Resourcing CEO, Emily Page, interviews Mike Weiner of Federal Package to find out what it takes to go from idea to sale. This video will teach you the process of taking your idea for a beauty or OTC stick (like a lip balm, face stick or deodorant) and turn it into something you can…
E-Commerce | Retail | Sales
How & Why To Develop Product Line Extensions To Build Sales
Time of Reading: 8 minutesVideo interview of Emily Page, CEO of Pearl Resourcing by Joe Tarnowski at ECRM October 15, 2018 Let’s talk “‘How and Why’ To Do A Line Extension” with infamous Joseph Tarnowski (the guy who knows everyone who is anyone in retail) of ECRM. In this brief video below we’ll share tips related to line extensions…
Color Blocking Strategies: Make Your Brand JUMP off the Shelf! Leverage Packaging Design For Sales
Time of Reading: 6 minutesTo effectively leverage color block merchandising, you need to get in the store and see what’s already on the shelf. Published on ECRM Marketgate Blog 3/10/2019 ECRM and Emily Page bring you – Color Blocking Strategies: How To Make Your Brand Jump Off The Shelf! Unless you are looking only to win design awards, the…
Why Are These Identical Products Priced Differently?!
Time of Reading: 3 minutesWhat is the difference between these 2 products I just purchased on Amazon? Both bottles of 16.9 oz of #drinkingwater are from well known #brands like Nestlé & VOSS Artesian. Both are in plastic bottles & sold all over the world… but have you noticed the price difference? The #Nestle x 24 pack is $9 and the #VOSSwater x 24 pack is $30. Why? What…
