Time of Reading: 2 minutesRapport Is the Foundation of Every Yes Buyers say yes to people they trust — and trust starts with rapport. Master this, and every pitch, negotiation, and follow-up gets easier. It’s one of the first things we sharpen inside START to SOLD coaching. Ready to turn more meetings into “yes”? Book a call.
Time of Reading: 3 minutesTurn Trends Into Traction Spotting a trend is easy; building a business that rides it profitably is the hard part. The brands that win pair a timely product with a clear pitch and a plan to scale. If you’re building in a fast-moving category, let’s make sure your strategy keeps up. Book a call.
Time of Reading: 4 minutesStop Getting Ghosted — Start Getting Yeses Silence after a pitch usually isn’t rejection — it’s a buyer who isn’t sure enough to move yet. The fix isn’t chasing harder; it’s giving them a clear reason and an easy next step. That’s the follow-up strategy we build together inside START to SOLD coaching. Ready to … Read more
Time of Reading: 5 minutesMost small businesses take several years to be successful. Most will usually become self-sustained in 2 to 4 years and become profitable much later in the fifth and the sixth year. If those numbers sound unreal to you, let’s take a closer look at why that might be. And how these numbers almost always hold. … Read more
Time of Reading: 6 minutesWhen you’re dissatisfied with where you are in your business – here is my advice about what to do! There are 3 things immediately you can do to think differently about your business that will help you as you grow. There is a common trend amongst entrepreneurs that I talk to… they feel frustrated that … Read more
Time of Reading: 7 minutesFOR THE RECORD. I have NEVER created a sale from these things: I have made millions of dollars in sales… years in a row for myself and clients… without those things. In fact, when I focus on these types of things too much… I start to lose money and clients. In-Person Relationships (face to face … Read more
Time of Reading: 4 minutes🙋♀️Goodbye and thank you 2020! Welcome 2021! Wow 2020 was rough! Time for humor & gratitude. I read a quote on a coffeeshop wall @RedefinedCoffee in Dallas which said basically “Life is tough my dear, but so are you.” This year has been wild and filled with uncertainty for all of us. But we are … Read more
Time of Reading: 3 minutesA by EMILY: You don’t want to turn off a potential buyer by telling them no and you don’t want to inhibit your potential success by providing a price that is too high or too low. Below are 3 simple ways to navigate the question of cost. 1. TAKE IT AS A COMPLIMENT It is … Read more
Time of Reading: 7 minutesToday’s consumer shops both online and in brick and mortar stores. If you are a direct-to-consumer brand that’s looking to get on the shelves, such as many brands on RangeMe that are heading to their first tradeshow like ECRM looking to get into retail, it’s important to realize packaging that works on an e-commerce platform won’t always translate … Read more
Time of Reading: 2 minutesHonestly… I snuck into this “Entrepreneurship” USC class without meeting course criteria and I didn’t belong because I didn’t have good grades. But Paul Orfalea, founder of Kinkos had an undisclosed requirement that superseded coursework… students lined up and only got in if they were bold introducing themselves to him. My firm handshake, unswerving eye … Read more
