Why Shelf Life Matters for Food and Beverage Products

Why does shell matters

Time of Reading: 5 minutesIf you’re an entrepreneur or business owner in the food and beverage industry, you already know that understanding shelf life is critical to your bottom line. In this article (and the video linked at the end), we’ll break down three key questions to help you eliminate costly mistakes and gain confidence in this crucial element … Read more

Retail Sales Tip: Why Building Rapport Is the #1 Key to Buyer Meeting Success

Time of Reading: 2 minutesRapport Is the Foundation of Every Yes Buyers say yes to people they trust — and trust starts with rapport. Master this, and every pitch, negotiation, and follow-up gets easier. It’s one of the first things we sharpen inside START to SOLD coaching. Ready to turn more meetings into “yes”? Book a call.

The Power of Knowing the Right Questions to Ask in a Retail Pitch

Time of Reading: 4 minutesAsk Better Questions, Win More Pitches The best pitchers aren’t the best talkers — they’re the best listeners, asking the questions that uncover what a buyer really needs. Get this right and you stop guessing and start closing. That’s the pitch work we do together inside START to SOLD. Ready to sharpen yours? Book a … Read more

5 Beverage Trends for 2025

Time of Reading: 3 minutesTurn Trends Into Traction Spotting a trend is easy; building a business that rides it profitably is the hard part. The brands that win pair a timely product with a clear pitch and a plan to scale. If you’re building in a fast-moving category, let’s make sure your strategy keeps up. Book a call.

How to Sell Without Getting Ghosted: Turn Silence Into Sales

Time of Reading: 4 minutesStop Getting Ghosted — Start Getting Yeses Silence after a pitch usually isn’t rejection — it’s a buyer who isn’t sure enough to move yet. The fix isn’t chasing harder; it’s giving them a clear reason and an easy next step. That’s the follow-up strategy we build together inside START to SOLD coaching. Ready to … Read more

8 Easy Steps to Design RTD Beverage Packaging

Time of Reading: 9 minutesWalk through any grocery store or supermarket and you’ll see tons of canned and bottled beverages. If you’re planning to launch a ready-to-drink (RTD) beverage, you want yours to stand out on the shelf. To accomplish this, your packaging is everything. The style, design, and call-outs on your beverage are the means of drawing the … Read more

From START to SOLD: How Coaching Helped an International Olive Brand Pitch with Confidence

How Coaching Helped an International Olive Brand Pitch with Confidence - Blog Banner

Time of Reading: 2 minutesReady for Results Like These? Every founder’s breakthrough starts the same way — a clear plan, an outside perspective, and the confidence to act on it. Whether you’re entering the U.S. market or scaling at home, you don’t have to figure it out alone. If you want a partner in your corner, let’s talk. Book … Read more

How To Meet Retail Buyers – The Best Consumer Product Good Trade Shows

summer fancy food show

Time of Reading: 9 minutesGet in Front of the Right Buyers Meeting retail buyers is only step one — winning them takes a pitch that’s clear, confident, and built around what they actually need. That’s a repeatable skill, not luck. If you’re ready to turn buyer meetings into orders, let’s sharpen your approach. Book a call.

ADVICE: How & Why To Develop Packaging Line Extensions

Time of Reading: 9 minutesSave ——————————— MORE ABOUT START TO SOLD Whether it’s packaging, product development, brand design, marketing, manufacturing, distribution, or operations and logistics, you’ll get the in-depth, relevant and actionable advice and resources you need here at the Start to Sold Blog (https://www.emilyannepage.com/StartToSold/) OR YouTube Channel: (https://bit.ly/3cDZS39) MORE ABOUT EMILY PAGE  Emily is CEO of Pearl Resourcing … Read more