Time of Reading: 6 minutesWritten by Joe Tarnowski of ECRM 7/13/20 based on an interview with Emily Page Click to watch vide: https://youtu.be/nraEVzc3BG0. Unless you are looking only to win awards, the true test of effective packaging design is how it makes the product jump out on the shelf and – ultimately – into the consumer’s shopping cart. Yet … Read more
Time of Reading: 2 minutesI started my 1st business” Pearl Resourcing Brand + Packaging Design Agency” Pearl Resourcing Brand + Packaging Design Agency 5 years ago! The first 5 min video covers the last five years and the next 3 is about the future! I started after hard personal life experiences including being divorced, having no job (because I … Read more
Time of Reading: 3 minutesCASE STUDY: HOLIDAY GIFT PACKAGING ON A PALLET The key to designing giftable packaging for Costco is to reduce cost as much as possible while still maintaining a beautiful, elusive, luxurious feeling. Based on my experiences with successfully designing packaging for Costco – like our project nicknamed Chocmod’s “TDF Tallbox” – these are 3 important … Read more
Time of Reading: 3 minutesRESOURCES: #2020bestpackaging #advice #agency #artwork #bestbusinesspractices #businessowner #businessadvice #businessstrategy #businesssalesstrategy #bestpackaging #bestpackagingdesign #bestpackagingdesign2020 #brandbuilding #buildingyourbrand #consulting #CPGbusiness #CPGbusinessgrowthstrategy #CPGlineextension #costco #costcopackaging #costcoproducts #costcogiftablepackaging #design #designfirm #designagency #designtips #development #developmentstrategy #developmentcoaching #emilyannepage #entrepreneur #entrepreneuradvice #entrepreneurgrowth #entrepreneurcoach #entrepreneurlife #foodandbeverage #foodandbeveragebrand #foodandbeveragebusiness #inspiration #luxury #luxurybrand #luxurypackaging #manufacturing #makeyourbrandstandout #pearlresourcing #packagingdesign #product #productswelove #productdevelopment #packagingideas #packagingdesign #packaginglove #packagingthatsells #productsales … Read more
Time of Reading: 4 minutesCASE STUDY ON PRODUCT LINE EXTENSION FOR ALBANESE ABOUT ALBANESE What is almost as fun as eating candy is designing candy packaging. Specifically, candy packaging for one of my favorite brands, the All-American family run business, Albanese. I must admit, I have a candy crush on Albanese. Their world-famous gummy bears are my favorite. With … Read more
Time of Reading: 3 minutesA by EMILY: You don’t want to turn off a potential buyer by telling them no and you don’t want to inhibit your potential success by providing a price that is too high or too low. Below are 3 simple ways to navigate the question of cost. 1. TAKE IT AS A COMPLIMENT It is … Read more
Time of Reading: 6 minutesE-Commerce vs. Brick-and-Mortar What grabs consumers’ attention in stores and online is not always the same? Learn key differences between packaging to sell online versus in store, PLUS fresh tips to help make your product stand out and gain more new and returning customers. 1. OPTIMIZING E-COMMERCE SALES HIGH-QUALITY PHOTOS + MOCK-UPS Credit: The Madelaine … Read more
Time of Reading: 8 minutesVideo interview of Emily Page, CEO of Pearl Resourcing by Joe Tarnowski at ECRM October 15, 2018 Let’s talk “‘How and Why’ To Do A Line Extension” with infamous Joseph Tarnowski (the guy who knows everyone who is anyone in retail) of ECRM. In this brief video below we’ll share tips related to line extensions … Read more
Time of Reading: 6 minutesTo effectively leverage color block merchandising, you need to get in the store and see what’s already on the shelf. Published on ECRM Marketgate Blog 3/10/2019 ECRM and Emily Page bring you – Color Blocking Strategies: How To Make Your Brand Jump Off The Shelf! Unless you are looking only to win design awards, the … Read more
Time of Reading: 6 minutesWhat is brand equity? Why should I care? And how do I get it? “I’m a busy emerging brand – why the heck should I care about brand consistency? I only care about speed to market on artwork and keeping things cheap! And design consistency slows things down and takes a lot more money!” What … Read more
