ADVICE: Will you make an effective retail sales strategy this year? (YouTube)
Time of Reading: 3 minutesSave
Retail
SALES STRATEGIES FOR BRAND OWNERS USING THE RETAIL PLANOGRAM
Time of Reading: 2 minutesPLANOGRAM- SALES STRATEGIES FOR BRAND OWNERS Believe it or not – where your product is located inside of a store AND on a shelf makes a difference in your retail sales! Many people think retail placement is a passive game – wherever your buyer decides to put you, is where your lot in life is. … Read more
Relationship Skills That Will Improve Your Sales Presentation
Time of Reading: 2 minutesRelationship Skills and Sales Presentation We all value RELATIONSHIPS that appreciate us. And this intuitive knowledge we all have in our personal lives can also help you understand how to sell better in business. So let’s consider – what things do we like to see in people that can apply to our sales relationships? We … Read more
4 FEARS YOUR RETAILERS HAVE… THAT YOU NEED TO ADDRESS IN YOUR RETAIL PITCH
Time of Reading: 8 minutesYour retailers have DIFFERENT worries than you – they have a job to perform that includes hitting sales targets, generating profit for their company, and keeping their customers interested in coming back day after day for new good products. Your retailer MAY not say exactly what they are thinking when you’re talking during your pitch … Read more
How Can Offering In Store Sampling PULL Your Sales Forward In Stores?
Time of Reading: 5 minutesPROBLEM: Woo hoo! You got into retail – but now how will you get customers to see and buy your product off those store shelves? Ideally, when you get into a new store you would be there to stand by your product and talk to every casual shopper so they would notice your product. But … Read more
*BEFORE* You Re-Design Your Branding Walk The Metaphorical Aisles…
Time of Reading: 6 minutesCHILL’ing in the grocery store IS a hobby I love. Some people like strolling museums and admiring the art… some people like watching #Netflix movies… some people enjoy #Tapas. I like walking in grocery stores and looking for cool new products to taste or packaging to oogle. YOUR NEW BEST HOBBY This hobby is one … Read more
Brand & Packaging Success in the U.S. Retail Market: A 6-Point Checklist
Time of Reading: 6 minutesInternational suppliers looking to break into the U.S. market need to make sure that their brand message and packaging are tailored to the trends, tastes and culture of the markets they wish to address, which is no easy task as these can vary tremendously from one region to the next. Earlier this month, ECRM held … Read more
Understand The Basics Of A Retail Planogram & Influence Your Product Sales Velocity
Time of Reading: 6 minutesWhere your product is located inside of a store AND on a shelf makes a difference in your retail sales! Believe it or not – where your product is located inside of a store AND on a shelf makes a difference in your retail sales! Many people think retail placement is a passive game – … Read more
HOLIDAY GIFT PACKAGING THAT DRIVES SALES + KEEPS COSTS LOW
Time of Reading: 5 minutesPublished on 7/14/20 in “Kettle Talk – Summer 2020 | Retail Confectioners International” and written by Emily Page Your sweets make the perfect gift for the holidays, but what packaging design practices will improve sales and keep costs low? The key to driving gift sales is to create a playful shopping experience where each gift … Read more