Time of Reading: 8 minutesVideo interview of Emily Page, CEO of Pearl Resourcing by Joe Tarnowski at ECRM October 15, 2018 Let’s talk “‘How and Why’ To Do A Line Extension” with infamous Joseph Tarnowski (the guy who knows everyone who is anyone in retail) of ECRM. In this brief video below we’ll share tips related to line extensions … Read more
Time of Reading: 6 minutesTo effectively leverage color block merchandising, you need to get in the store and see what’s already on the shelf. Published on ECRM Marketgate Blog 3/10/2019 ECRM and Emily Page bring you – Color Blocking Strategies: How To Make Your Brand Jump Off The Shelf! Unless you are looking only to win design awards, the … Read more
Time of Reading: 3 minutesWhat is the difference between these 2 products I just purchased on Amazon? Both bottles of 16.9 oz of #drinkingwater are from well known #brands like Nestlé & VOSS Artesian. Both are in plastic bottles & sold all over the world… but have you noticed the price difference? The #Nestle x 24 pack is $9 and the #VOSSwater x 24 pack is $30. Why? What … Read more
Time of Reading: 6 minutesWhat is brand equity? Why should I care? And how do I get it? “I’m a busy emerging brand – why the heck should I care about brand consistency? I only care about speed to market on artwork and keeping things cheap! And design consistency slows things down and takes a lot more money!” What … Read more
Time of Reading: 2 minutesIf you’re an entrepreneur or business wner in food and beverage, you know that understanding shelf life is crucial to your bottom line. This video and article will answer these 3 questions so you eliminate embarrassment and understand this CRUCIAL element of your business: 1. What is shelf life? Shelf life is essentially how long … Read more
Time of Reading: 2 minutesHow can packaging improve your product shelf life?… Naturally?! Believe it or not but it’s packaging! Shelf-life has a direct economic impact on the value of your product because: Let’s talk about 3 ways packaging can NATURALLY help increase the shelf life of your product in this short 5 minute video or read the executive … Read more
Time of Reading: 5 minutesOriginally posted on ECRM’s BLOG on 4/22/19 and written by Joe Tarnowski If you’re not in the LinkedIn game, you’re missing out on a TON of opportunities. Pearl Resources CEO Emily Page and Joseph Tarnowski connect via LinkedIn Long gone are the days of the platform merely being a repository of resumes. Over the past … Read more
Time of Reading: 5 minutesI have seen a DRAMATIC shift in the outcome in sales presentations when a brand owner has REAL samples, in full color, that appear retail ready. Pictures on a flyer or samples to taste that aren’t in retail packaging, aren’t convincing or exciting for anyone. It is therefore WISE to have full color and real … Read more
Time of Reading: 2 minutesHonestly… I snuck into this “Entrepreneurship” USC class without meeting course criteria and I didn’t belong because I didn’t have good grades. But Paul Orfalea, founder of Kinkos had an undisclosed requirement that superseded coursework… students lined up and only got in if they were bold introducing themselves to him. My firm handshake, unswerving eye … Read more
Time of Reading: 2 minutesWhat in the world does FOOD SAFETY mean anyway? Do you know where you can find out? Let’s allow an expert to educate us. Allow me to introduce Melissa Calicchia who has extensive experience as a Chief Science Officer is in high demand for her expertise in Food Science. In the 41 minute interview linked … Read more
