Time of Reading: 3 minutesA by EMILY: You don’t want to turn off a potential buyer by telling them no and you don’t want to inhibit your potential success by providing a price that is too high or too low. Below are 3 simple ways to navigate the question of cost. 1. TAKE IT AS A COMPLIMENT It is … Read more
Time of Reading: 5 minutes5 THINGS YOU DID NOT THINK ABOUT WHEN ORDERING PACKAGING If just ordered packaging here are 5 things you probably didn’t think about but should of: 1) Your packaging structure and artwork will directly effect your sales. Invest in looking good to get sales. If you’re using cheap materials, nonexistent brand guidelines, and sloppily executed … Read more
Time of Reading: 4 minutesEmily Page with Start to Sold shows how to protect your ideas As a brand owner who is sourcing co-packers and pitching vendors, it is perfectly understandable to be apprehensive about releasing your carefully crafted and tested ideas out into the universe. The consumer goods game can be cutthroat – the struggle is real, and … Read more
Time of Reading: 4 minutesAre you wondering what trends are taking off this year? These trends are hot, as in right off the production line, because it’s all the first hand experience seen by my friend Pete Grego of Nor-Cal Beverage Co., Inc. Pete is a black belt master manufacturer of emerging brand beverages and a vendor partner of … Read more
Time of Reading: < 1 minuteThis video is a case study of how I worked with Jocko Willink, creator and voice of the “JOCKO PODCAST” to create his delicious custom blend of pomegranate white tea from Start To Sold. Through this story, I will go over the 5 steps to creating your own blended dry tea brand: CLICK TO WATCH: … Read more
Time of Reading: 4 minutesWritten for ECRM and 1st posted their Blog on 10/16/19. ADVICE: Designing Efficient, Indestructible & Impactful E-Commerce Packaging (Posted on ECRM BLOG) Most emerging brands get their start selling online, typically via Amazon as well as their own e-commerce site. This is how they build a track record that they can reference when pitching a … Read more
Time of Reading: 8 minutesVideo interview of Emily Page, CEO of Pearl Resourcing by Joe Tarnowski at ECRM October 15, 2018 Let’s talk “‘How and Why’ To Do A Line Extension” with infamous Joseph Tarnowski (the guy who knows everyone who is anyone in retail) of ECRM. In this brief video below we’ll share tips related to line extensions … Read more
Time of Reading: 6 minutesTo effectively leverage color block merchandising, you need to get in the store and see what’s already on the shelf. Published on ECRM Marketgate Blog 3/10/2019 ECRM and Emily Page bring you – Color Blocking Strategies: How To Make Your Brand Jump Off The Shelf! Unless you are looking only to win design awards, the … Read more
Time of Reading: 3 minutesWhat is the difference between these 2 products I just purchased on Amazon? Both bottles of 16.9 oz of #drinkingwater are from well known #brands like Nestlé & VOSS Artesian. Both are in plastic bottles & sold all over the world… but have you noticed the price difference? The #Nestle x 24 pack is $9 and the #VOSSwater x 24 pack is $30. Why? What … Read more
Time of Reading: 6 minutesWhat is brand equity? Why should I care? And how do I get it? “I’m a busy emerging brand – why the heck should I care about brand consistency? I only care about speed to market on artwork and keeping things cheap! And design consistency slows things down and takes a lot more money!” What … Read more
