Time of Reading: 6 minutesInternational suppliers looking to break into the U.S. market need to make sure that their brand message and packaging are tailored to the trends, tastes and culture of the markets they wish to address, which is no easy task as these can vary tremendously from one region to the next. Earlier this month, ECRM held … Read more
Time of Reading: 4 minutes5 types of online store pain points found that can be easily fixed! 5 types of online store pain points found that can be easily fixed! I noticed that there are 5 types of pain points that are slowing sales! In order to help you, I’ve compiled the list so you can see if any … Read more
Time of Reading: 4 minutesDO THE PHOTOS OF YOUR PRODUCT EFFECTIVELY GRAB THE ATTENTION OF YOUR CUSTOMERS AND HELP YOU SELL? Stop taking pictures with your iPhone! Whether it’s product photos for your packaging artwork OR product photos for your online commerce platforms (like Shopify or Amazon) OR sales presentations… professional photos convert leads into customers. We statistically see higher click … Read more
Time of Reading: 5 minutesI just returned from a vacation in San Diego and as I flew back on Southwest Airlines – wearing a mask and flip flops… I knew I had to share the #SECRETSAUCE REASON why I allowed myself to take a week off at the beach so you could be encouraged in your work too. Vacations … Read more
Time of Reading: 5 minutesPublished on 7/14/20 in “Kettle Talk – Summer 2020 | Retail Confectioners International” and written by Emily Page Your sweets make the perfect gift for the holidays, but what packaging design practices will improve sales and keep costs low? The key to driving gift sales is to create a playful shopping experience where each gift … Read more
Time of Reading: 6 minutesWritten by Joe Tarnowski of ECRM 7/13/20 based on an interview with Emily Page Click to watch vide: https://youtu.be/nraEVzc3BG0. Unless you are looking only to win awards, the true test of effective packaging design is how it makes the product jump out on the shelf and – ultimately – into the consumer’s shopping cart. Yet … Read more
Time of Reading: 2 minutesI started my 1st business” Pearl Resourcing Brand + Packaging Design Agency” Pearl Resourcing Brand + Packaging Design Agency 5 years ago! The first 5 min video covers the last five years and the next 3 is about the future! I started after hard personal life experiences including being divorced, having no job (because I … Read more
Time of Reading: 2 minutesPearl Resourcing CEO, Emily Page, interviews Mike Weiner of Federal Package to find out what it takes to go from idea to sale. This video will teach you the process of taking your idea for a beauty or OTC stick (like a lip balm, face stick or deodorant) and turn it into something you can … Read more
Time of Reading: 3 minutesCASE STUDY: HOLIDAY GIFT PACKAGING ON A PALLET The key to designing giftable packaging for Costco is to reduce cost as much as possible while still maintaining a beautiful, elusive, luxurious feeling. Based on my experiences with successfully designing packaging for Costco – like our project nicknamed Chocmod’s “TDF Tallbox” – these are 3 important … Read more
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