Time of Reading: 7 minutesFOR THE RECORD. I have NEVER created a sale from these things: I have made millions of dollars in sales… years in a row for myself and clients… without those things. In fact, when I focus on these types of things too much… I start to lose money and clients. In-Person Relationships (face to face … Read more
Time of Reading: < 1 minuteI was burnt out by the end of last year! I had too many “priorities” – meaning I had too many clients, projects and I was tired. I realized the reason I felt this way that I needed narrow in on what was most important. This is the tool I have used with my clients … Read more
Time of Reading: 2 minutesHow To Pick A Safe Contract Manufacturer (Co-Packer) for Your New Food or Beverage Food safety is CRUCIAL when sourcing the right factory to work with you. But most entrepreneurs and product developers are not SCIENTISTS and don’t even know where to start. This particular topic is one I believe left best explained by the … Read more
Time of Reading: 4 minutes🙋♀️Goodbye and thank you 2020! Welcome 2021! Wow 2020 was rough! Time for humor & gratitude. I read a quote on a coffeeshop wall @RedefinedCoffee in Dallas which said basically “Life is tough my dear, but so are you.” This year has been wild and filled with uncertainty for all of us. But we are … Read more
Time of Reading: 6 minutesInternational suppliers looking to break into the U.S. market need to make sure that their brand message and packaging are tailored to the trends, tastes and culture of the markets they wish to address, which is no easy task as these can vary tremendously from one region to the next. Earlier this month, ECRM held … Read more
Time of Reading: 4 minutes5 types of online store pain points found that can be easily fixed! 5 types of online store pain points found that can be easily fixed! I noticed that there are 5 types of pain points that are slowing sales! In order to help you, I’ve compiled the list so you can see if any … Read more
Time of Reading: 4 minutesDO THE PHOTOS OF YOUR PRODUCT EFFECTIVELY GRAB THE ATTENTION OF YOUR CUSTOMERS AND HELP YOU SELL? Stop taking pictures with your iPhone! Whether it’s product photos for your packaging artwork OR product photos for your online commerce platforms (like Shopify or Amazon) OR sales presentations… professional photos convert leads into customers. We statistically see higher click … Read more
Time of Reading: 6 minutesWritten by Joe Tarnowski of ECRM 7/13/20 based on an interview with Emily Page Click to watch vide: https://youtu.be/nraEVzc3BG0. Unless you are looking only to win awards, the true test of effective packaging design is how it makes the product jump out on the shelf and – ultimately – into the consumer’s shopping cart. Yet … Read more
Time of Reading: 2 minutesI started my 1st business” Pearl Resourcing Brand + Packaging Design Agency” Pearl Resourcing Brand + Packaging Design Agency 5 years ago! The first 5 min video covers the last five years and the next 3 is about the future! I started after hard personal life experiences including being divorced, having no job (because I … Read more
Time of Reading: 2 minutesPearl Resourcing CEO, Emily Page, interviews Mike Weiner of Federal Package to find out what it takes to go from idea to sale. This video will teach you the process of taking your idea for a beauty or OTC stick (like a lip balm, face stick or deodorant) and turn it into something you can … Read more
