Time of Reading: 2 minutesIf you’re an entrepreneur or business wner in food and beverage, you know that understanding shelf life is crucial to your bottom line. This video and article will answer these 3 questions so you eliminate embarrassment and understand this CRUCIAL element of your business: 1. What is shelf life? Shelf life is essentially how long … Read more
Time of Reading: 5 minutesOriginally posted on ECRM’s BLOG on 4/22/19 and written by Joe Tarnowski If you’re not in the LinkedIn game, you’re missing out on a TON of opportunities. Pearl Resources CEO Emily Page and Joseph Tarnowski connect via LinkedIn Long gone are the days of the platform merely being a repository of resumes. Over the past … Read more
Time of Reading: 5 minutesI have seen a DRAMATIC shift in the outcome in sales presentations when a brand owner has REAL samples, in full color, that appear retail ready. Pictures on a flyer or samples to taste that aren’t in retail packaging, aren’t convincing or exciting for anyone. It is therefore WISE to have full color and real … Read more
Time of Reading: 5 minutesWhich CPG products sell in a recession in the food and beverage? Did you know during the last Great Recession of 2008, FROZEN food sales actually went up? For example sales increased for chicken pot pies by 23% and frozen side dishes like appetizers and frozen peas went up by as much as 48%… It’s … Read more
Time of Reading: 2 minutesEliminate nervous jitters and risks for your next ZOOM call. TELE-CONFERENCE CALL MISHAPS? You know can sell like a superstar but it is just not the same during this #CoronaVirusQuarantine when everyone is selling over tele-conference software from home. Here’s how to avoid the beginners mistakes AND perfect your teleconference sales presentations (short 30 minute … Read more
Time of Reading: 7 minutesToday’s consumer shops both online and in brick and mortar stores. If you are a direct-to-consumer brand that’s looking to get on the shelves, such as many brands on RangeMe that are heading to their first tradeshow like ECRM looking to get into retail, it’s important to realize packaging that works on an e-commerce platform won’t always translate … Read more
Time of Reading: 5 minutesWhat Should You Say When Your Retail Buyer Asks You For A Price In A Tradeshow? Look, it can be off putting when a person cuts to the chase and asks for price? Especially since you normally need more information to give them an accurate quote. What if you say a price that is too … Read more
Time of Reading: < 1 minuteIf you’re considering a line extension… how and why should you start? If you’re an emerging brand you should ask yourself this question. This short and to the point video with the infamous Joe Tarnowski (of ECRM) will address those questions and get your mind rolling so you can find your own answers and close … Read more
Time of Reading: 2 minutesI imagine that Tim Bush, like me, actually enjoys spending a Saturday walking the crowded isles of Costco because he LOVE’S big box stores and the strategy behind getting a product selling on the shelf. Just as much as I love packaging.On The Shelf Podcast with Tim Bush – Packaging For Big Box Store You can … Read more
Time of Reading: 2 minutesYou know you have an important trade show coming up and you could meet a buyer for a HUGE retail chain that could change your life if you are prepared for that sales pitch… when you’re busy running product development sales for a huge brand OR leading a start-up you barely have time to sleep, … Read more
