Time of Reading: 5 minutesIf you’re an entrepreneur or business owner in the food and beverage industry, you already know that understanding shelf life is critical to your bottom line. In this article (and the video linked at the end), we’ll break down three key questions to help you eliminate costly mistakes and gain confidence in this crucial element … Read more
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Time of Reading: 8 minutesWalk through any grocery store or supermarket and you’ll see tons of canned and bottled beverages. If you’re planning to launch a ready-to-drink (RTD) beverage, you want yours to stand out on the shelf. To accomplish this, your packaging is everything. The style, design, and call-outs on your beverage are the means of drawing the … Read more
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Time of Reading: 2 minutesRelationship Skills and Sales Presentation We all value RELATIONSHIPS that appreciate us. And this intuitive knowledge we all have in our personal lives can also help you understand how to sell better in business. So let’s consider – what things do we like to see in people that can apply to our sales relationships? We … Read more
Time of Reading: 2 minutesHow To Pick A Safe Contract Manufacturer (Co-Packer) for Your New Food or Beverage Food safety is CRUCIAL when sourcing the right factory to work with you. But most entrepreneurs and product developers are not SCIENTISTS and don’t even know where to start. This particular topic is one I believe left best explained by the … Read more
Time of Reading: 6 minutesWritten by Joe Tarnowski of ECRM 7/13/20 based on an interview with Emily Page Click to watch vide: https://youtu.be/nraEVzc3BG0. Unless you are looking only to win awards, the true test of effective packaging design is how it makes the product jump out on the shelf and – ultimately – into the consumer’s shopping cart. Yet … Read more
Time of Reading: 2 minutesI started my 1st business” Pearl Resourcing Brand + Packaging Design Agency” Pearl Resourcing Brand + Packaging Design Agency 5 years ago! The first 5 min video covers the last five years and the next 3 is about the future! I started after hard personal life experiences including being divorced, having no job (because I … Read more
Time of Reading: 2 minutesPearl Resourcing CEO, Emily Page, interviews Mike Weiner of Federal Package to find out what it takes to go from idea to sale. This video will teach you the process of taking your idea for a beauty or OTC stick (like a lip balm, face stick or deodorant) and turn it into something you can … Read more
Time of Reading: 5 minutes5 THINGS YOU DID NOT THINK ABOUT WHEN ORDERING PACKAGING If just ordered packaging here are 5 things you probably didn’t think about but should of: 1) Your packaging structure and artwork will directly effect your sales. Invest in looking good to get sales. If you’re using cheap materials, nonexistent brand guidelines, and sloppily executed … Read more
