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The Neuroscience Behind Why People Say No to Your “Perfect” Pitch (and How to Fix It)

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START to SOLD blog graphic titled “Pitch Techniques: Tools to Turn a NO Into a Yes (Backed by Neuroeconomics!)” by Emily Anne Page, over a business meeting image with people shaking hands and working at a desk.

Time of Reading: 4 minutesWhen a “Perfect” Pitch Gets a No You give what feels like the perfect pitch.You’re prepared.You’re confident.You’re clearly a great fit. And then they say… no.Or worse — they go quiet. It’s confusing. It’s discouraging. And it makes you question what went wrong. For a long time, economists believed people were rational — meaning they … Read more

Why Shelf Life Matters for Food and Beverage Products

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Why does shell matters

Time of Reading: 5 minutesIf you’re an entrepreneur or business owner in the food and beverage industry, you already know that understanding shelf life is critical to your bottom line. In this article (and the video linked at the end), we’ll break down three key questions to help you eliminate costly mistakes and gain confidence in this crucial element … Read more