Time of Reading: 6 minutesWhere your product is located inside of a store AND on a shelf makes a difference in your retail sales! Believe it or not – where your product is located inside of a store AND on a shelf makes a difference in your retail sales! Many people think retail placement is a passive game – … Read more
Time of Reading: 4 minutes5 types of online store pain points found that can be easily fixed! 5 types of online store pain points found that can be easily fixed! I noticed that there are 5 types of pain points that are slowing sales! In order to help you, I’ve compiled the list so you can see if any … Read more
Time of Reading: 4 minutesDO THE PHOTOS OF YOUR PRODUCT EFFECTIVELY GRAB THE ATTENTION OF YOUR CUSTOMERS AND HELP YOU SELL? Stop taking pictures with your iPhone! Whether it’s product photos for your packaging artwork OR product photos for your online commerce platforms (like Shopify or Amazon) OR sales presentations… professional photos convert leads into customers. We statistically see higher click … Read more
Time of Reading: 5 minutesPublished on 7/14/20 in “Kettle Talk – Summer 2020 | Retail Confectioners International” and written by Emily Page Your sweets make the perfect gift for the holidays, but what packaging design practices will improve sales and keep costs low? The key to driving gift sales is to create a playful shopping experience where each gift … Read more
Time of Reading: 3 minutesCASE STUDY: HOLIDAY GIFT PACKAGING ON A PALLET The key to designing giftable packaging for Costco is to reduce cost as much as possible while still maintaining a beautiful, elusive, luxurious feeling. Based on my experiences with successfully designing packaging for Costco – like our project nicknamed Chocmod’s “TDF Tallbox” – these are 3 important … Read more
Time of Reading: 3 minutesRESOURCES: #2020bestpackaging #advice #agency #artwork #bestbusinesspractices #businessowner #businessadvice #businessstrategy #businesssalesstrategy #bestpackaging #bestpackagingdesign #bestpackagingdesign2020 #brandbuilding #buildingyourbrand #consulting #CPGbusiness #CPGbusinessgrowthstrategy #CPGlineextension #costco #costcopackaging #costcoproducts #costcogiftablepackaging #design #designfirm #designagency #designtips #development #developmentstrategy #developmentcoaching #emilyannepage #entrepreneur #entrepreneuradvice #entrepreneurgrowth #entrepreneurcoach #entrepreneurlife #foodandbeverage #foodandbeveragebrand #foodandbeveragebusiness #inspiration #luxury #luxurybrand #luxurypackaging #manufacturing #makeyourbrandstandout #pearlresourcing #packagingdesign #product #productswelove #productdevelopment #packagingideas #packagingdesign #packaginglove #packagingthatsells #productsales … Read more
Time of Reading: 4 minutesCASE STUDY ON PRODUCT LINE EXTENSION FOR ALBANESE ABOUT ALBANESE What is almost as fun as eating candy is designing candy packaging. Specifically, candy packaging for one of my favorite brands, the All-American family run business, Albanese. I must admit, I have a candy crush on Albanese. Their world-famous gummy bears are my favorite. With … Read more
Time of Reading: 3 minutesA by EMILY: You don’t want to turn off a potential buyer by telling them no and you don’t want to inhibit your potential success by providing a price that is too high or too low. Below are 3 simple ways to navigate the question of cost. 1. TAKE IT AS A COMPLIMENT It is … Read more
Time of Reading: 4 minutesAre you wondering what trends are taking off this year? These trends are hot, as in right off the production line, because it’s all the first hand experience seen by my friend Pete Grego of Nor-Cal Beverage Co., Inc. Pete is a black belt master manufacturer of emerging brand beverages and a vendor partner of … Read more
Time of Reading: < 1 minuteThis video is a case study of how I worked with Jocko Willink, creator and voice of the “JOCKO PODCAST” to create his delicious custom blend of pomegranate white tea from Start To Sold. Through this story, I will go over the 5 steps to creating your own blended dry tea brand: CLICK TO WATCH: … Read more
