Time of Reading: 7 minutesToday’s consumer shops both online and in brick and mortar stores. If you are a direct-to-consumer brand that’s looking to get on the shelves, such as many brands on RangeMe that are heading to their first tradeshow like ECRM looking to get into retail, it’s important to realize packaging that works on an e-commerce platform won’t always translate … Read more
Time of Reading: 2 minutesHonestly… I snuck into this “Entrepreneurship” USC class without meeting course criteria and I didn’t belong because I didn’t have good grades. But Paul Orfalea, founder of Kinkos had an undisclosed requirement that superseded coursework… students lined up and only got in if they were bold introducing themselves to him. My firm handshake, unswerving eye … Read more
Time of Reading: 2 minutesWhat in the world does FOOD SAFETY mean anyway? Do you know where you can find out? Let’s allow an expert to educate us. Allow me to introduce Melissa Calicchia who has extensive experience as a Chief Science Officer is in high demand for her expertise in Food Science. In the 41 minute interview linked … Read more
Time of Reading: 2 minutesIf you’re like me, you’re #TYPEA go-getter, who doesn’t like to give up, and sets ambitious goals. Buuuuut when I look back on past new years resolutions I see goals I not only didn’t hit but some I totally gave up on completing after some discouragement. “Sometimes the fastest way to accomplish your goals is … Read more
Time of Reading: 5 minutesWhat Should You Say When Your Retail Buyer Asks You For A Price In A Tradeshow? Look, it can be off putting when a person cuts to the chase and asks for price? Especially since you normally need more information to give them an accurate quote. What if you say a price that is too … Read more
Time of Reading: 2 minutesIs becoming an entrepreneur right for you? It ain’t easy and it’s not a get rich quick method for most! It takes commitment, conviction, passion and the belief that life for you is about MORE than money or security – and that thing for you must be a desire for doing something on your own. … Read more
