Time of Reading: 6 minutesWhat is brand equity? Why should I care? And how do I get it? “I’m a busy emerging brand – why the heck should I care about brand consistency? I only care about speed to market on artwork and keeping things cheap! And design consistency slows things down and takes a lot more money!” What … Read more
Time of Reading: 5 minutesKevin Consolo Co-Founded SneakErasers with his friend Chris and at one point these guys considered quitting. Sure they had an amazing product – an eraser that turned dirty sneaker shoe soles white and clean again! But building a business was expensive in terms of money, time, and personal life. At a certain point they had … Read more
Time of Reading: 2 minutesIf you’re like me, you’re #TYPEA go-getter, who doesn’t like to give up, and sets ambitious goals. Buuuuut when I look back on past new years resolutions I see goals I not only didn’t hit but some I totally gave up on completing after some discouragement. “Sometimes the fastest way to accomplish your goals is … Read more
Time of Reading: 5 minutesWhat Should You Say When Your Retail Buyer Asks You For A Price In A Tradeshow? Look, it can be off putting when a person cuts to the chase and asks for price? Especially since you normally need more information to give them an accurate quote. What if you say a price that is too … Read more
