What Products Sell In A Recession – Food and Beverage (Featured On New Hope Network)

Time of Reading: 5 minutesWhich CPG products sell in a recession in the food and beverage? Did you know during the last Great Recession of 2008, FROZEN food sales actually went up? For example sales increased for chicken pot pies by 23% and frozen side dishes like appetizers and frozen peas went up by as much as 48%… It’s … Read more

Best Practices For Virtual Sales Meetings With Buyers

Time of Reading: 2 minutesEliminate nervous jitters and risks for your next ZOOM call. TELE-CONFERENCE CALL MISHAPS? You know can sell like a superstar but it is just not the same during this #CoronaVirusQuarantine when everyone is selling over tele-conference software from home. Here’s how to avoid the beginners mistakes AND perfect your teleconference sales presentations (short 30 minute … Read more

What Should You Say When Your Retail Buyer Asks Your For Price In A Sales Meeting?

Time of Reading: 5 minutesWhat Should You Say When Your Retail Buyer Asks You For A Price In A Tradeshow? Look, it can be off putting when a person cuts to the chase and asks for price? Especially since you normally need more information to give them an accurate quote. What if you say a price that is too … Read more

The #1 Thing That Should Drive Your Priorities Today?

Time of Reading: 4 minutesWhat’s the #1 Thing That Should Drive Your Priorities Today? As a brand owner, you have a million competing priorities. When you sit down to create your “TO DO” list how do you identify the priority? Is it by focusing on the largest burning fire emergency? Or do you pick the creative fun product development … Read more

Build Your Own Brand Growth Strategy Exercise in 45 Minutes

Time of Reading: 4 minutesWhere is your brand growing this year? ⛅️ Do you feel you have a clear strategy for sales? If you don’t, it’s very likely that you just need someone to help you extract the creativity and vision you already have that can be clouded by our everyday busyness. Every person has at least 45 minutes … Read more

Video: Creating A Packaging Strategy That Sells Products

Time of Reading: 2 minutesYou know you have an important trade show coming up and you could meet a buyer for a HUGE retail chain that could change your life if you are prepared for that sales pitch… when you’re busy running product development sales for a huge brand OR leading a start-up you barely have time to sleep, … Read more