Time of Reading: 5 minutesPublished on 7/14/20 in “Kettle Talk – Summer 2020 | Retail Confectioners International” and written by Emily Page Your sweets make the perfect gift for the holidays, but what packaging design practices will improve sales and keep costs low? The key to driving gift sales is to create a playful shopping experience where each gift … Read more
Time of Reading: 6 minutesWritten by Joe Tarnowski of ECRM 7/13/20 based on an interview with Emily Page Click to watch vide: https://youtu.be/nraEVzc3BG0. Unless you are looking only to win awards, the true test of effective packaging design is how it makes the product jump out on the shelf and – ultimately – into the consumer’s shopping cart. Yet … Read more
Time of Reading: 2 minutesI started my 1st business” Pearl Resourcing Brand + Packaging Design Agency” Pearl Resourcing Brand + Packaging Design Agency 5 years ago! The first 5 min video covers the last five years and the next 3 is about the future! I started after hard personal life experiences including being divorced, having no job (because I … Read more
Time of Reading: 6 minutesE-Commerce vs. Brick-and-Mortar What grabs consumers’ attention in stores and online is not always the same? Learn key differences between packaging to sell online versus in store, PLUS fresh tips to help make your product stand out and gain more new and returning customers. 1. OPTIMIZING E-COMMERCE SALES HIGH-QUALITY PHOTOS + MOCK-UPS Credit: The Madelaine … Read more
Time of Reading: 4 minutesWritten for ECRM and 1st posted their Blog on 10/16/19. ADVICE: Designing Efficient, Indestructible & Impactful E-Commerce Packaging (Posted on ECRM BLOG) Most emerging brands get their start selling online, typically via Amazon as well as their own e-commerce site. This is how they build a track record that they can reference when pitching a … Read more
Time of Reading: 8 minutesVideo interview of Emily Page, CEO of Pearl Resourcing by Joe Tarnowski at ECRM October 15, 2018 Let’s talk “‘How and Why’ To Do A Line Extension” with infamous Joseph Tarnowski (the guy who knows everyone who is anyone in retail) of ECRM. In this brief video below we’ll share tips related to line extensions … Read more
Time of Reading: 5 minutesOriginally posted on ECRM’s BLOG on 4/22/19 and written by Joe Tarnowski If you’re not in the LinkedIn game, you’re missing out on a TON of opportunities. Pearl Resources CEO Emily Page and Joseph Tarnowski connect via LinkedIn Long gone are the days of the platform merely being a repository of resumes. Over the past … Read more
Time of Reading: < 1 minuteIf you’re considering a line extension… how and why should you start? If you’re an emerging brand you should ask yourself this question. This short and to the point video with the infamous Joe Tarnowski (of ECRM) will address those questions and get your mind rolling so you can find your own answers and close … Read more
Time of Reading: 2 minutesI imagine that Tim Bush, like me, actually enjoys spending a Saturday walking the crowded isles of Costco because he LOVE’S big box stores and the strategy behind getting a product selling on the shelf. Just as much as I love packaging.On The Shelf Podcast with Tim Bush – Packaging For Big Box Store You can … Read more
Time of Reading: 2 minutesYou know you have an important trade show coming up and you could meet a buyer for a HUGE retail chain that could change your life if you are prepared for that sales pitch… when you’re busy running product development sales for a huge brand OR leading a start-up you barely have time to sleep, … Read more
