Time of Reading: 3 minutesBuilding a brand seems complicated and like a huge undertaking. However, if we break down the what and why… the how becomes a piece of cake. What is a brand? A brand is everything from the employee’s uniform to your advertising message. This includes your logo, signage, tagline, values, how your employees interact with customers, … Read more
Time of Reading: 6 minutesCHILL’ing in the grocery store IS a hobby I love. Some people like strolling museums and admiring the art… some people like watching #Netflix movies… some people enjoy #Tapas. I like walking in grocery stores and looking for cool new products to taste or packaging to oogle. YOUR NEW BEST HOBBY This hobby is one … Read more
Time of Reading: 6 minutesWhat is brand equity? Why should I care? And how do I get it? “I’m a busy emerging brand – why the heck should I care about brand consistency? I only care about speed to market on artwork and keeping things cheap! And design consistency slows things down and takes a lot more money!” What … Read more
