Time of Reading: 7 minutesToday’s consumer shops both online and in brick and mortar stores. If you are a direct-to-consumer brand that’s looking to get on the shelves, such as many brands on RangeMe that are heading to their first tradeshow like ECRM looking to get into retail, it’s important to realize packaging that works on an e-commerce platform won’t always translate … Read more
Time of Reading: 5 minutesNatural food bands are leading the trend packaging and branding. What can you learn? This article was also published on ECRM’s Blog on 5/6/2020. Packaging in the old days of natural foods was what we would call… “scrappy.” Emerging brand owners didn’t have a lot of visibility, demand or capital so their packaging reflected it. … Read more
Time of Reading: 4 minutesWhere is your brand growing this year? ⛅️ Do you feel you have a clear strategy for sales? If you don’t, it’s very likely that you just need someone to help you extract the creativity and vision you already have that can be clouded by our everyday busyness. Every person has at least 45 minutes … Read more
Time of Reading: 2 minutesI imagine that Tim Bush, like me, actually enjoys spending a Saturday walking the crowded isles of Costco because he LOVE’S big box stores and the strategy behind getting a product selling on the shelf. Just as much as I love packaging.On The Shelf Podcast with Tim Bush – Packaging For Big Box Store You can … Read more
Time of Reading: 2 minutesYou know you have an important trade show coming up and you could meet a buyer for a HUGE retail chain that could change your life if you are prepared for that sales pitch… when you’re busy running product development sales for a huge brand OR leading a start-up you barely have time to sleep, … Read more
